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PUMA OUTERWEAR AW20

RE-BOOT

 

 

Focusing on re-booting, we strip back and focus. Playing with fabrics and textures, the natural vs the unnatural, simplicity reimagined. The target consumer is generation-z, they’re commuting taking public transport. Easy functionality for the every day life is key, they need adaptability and weather protection for different climate zones. Styles feature subway card sleeve pockets, inner carry systems, inner earpod loops and inner phone pockets. The collection consists of down filled outerwear, synthetic filled hybrid jackets and adaptable packable windbreakers.