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PUMA PRIME AW24
PLAY.PARIS.
Breaking will make its debut at the Paris Olympics in 2024. To celebrate this milestone, Play.Paris. collection honors the culture and pioneers who brought breaking to the world while embracing Puma's rich heritage. Play Paris captures the spirit of timelessness and dynamic movement, blending tradition with contemporary flair. Inspired by the 70s and the original B-boys and B-girls, the collection explores XL silhouettes, OG rib tipping details, piping elements, gold cat-branded trims, and Puma's iconic T7.
GRAPHIC DESIGN: LISA WAGNER
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